Sarah in the box

Posted on August 3, 2011


Sarah Jane William noticed how globalization has neglected traditions and cultures. The loss of craftmanship in our materialistic world nowadays is a concern for her. Graduated with a Masters in Fashion Artefact at The London College of Fashion, she now has her own label, ‘Williams British Handmade’.

Her collection ‘Crafted Fashion’ focuses on craftmanship. Based on historical techniques, Williams applied them onto her luggage-like containers. Some might be puzzled and curious when you see her work. The unconventional shapes and forms that she has chosen to work with, is impossible to identify where to use it. Her containers suggest that each one has its purpose at some specific sites.
I guess only the owners will know it because all her products are custom made specially for each individual. And yes, all made by hand.